Customer Experience

Why Jon McKinley Endorses myKaarma to His Dealer 20 Group

Jon McKinley transforms dealership operations with myKaarma, driving efficiency and accountability through proactive leadership and data-driven decisions. Discover his journey from skeptic to advocate.


When you walk into Providence Autos CDJR, part of Lancaster County Motors, you're stepping into more than just a dealership—you're entering a space where innovation meets exceptional service. At the heart of this transformation is Jon McKinley, the Parts and Service Director who believes in the power of proactive leadership and data-driven decisions.

The Power of Proactive Leadership

Jon's journey is a testament to what happens when you don't wait to be told what to do next. Starting as a service advisor at an independent repair facility, he quickly realized that staying ahead meant embracing change and seeking improvement at every turn.

"One of the most fatal things you can do to your career is wait to be told what to do next," Jon says. "You need to be thinking of processes that can improve your facility. Look for outdated practices that aren't working properly. Take initiative."

This mindset propelled him into leadership roles, where he focused on empowering his team. Jon believes in training everyone to be his replacement. "The sign of a strong leader is that when you come back from vacation, there's not a pile of 'I need you' lists on your desk. It's all been handled because your people are empowered to do so," he explains.

Creating a culture of accountability wasn't just a goal—it became the cornerstone of his management style. By fostering an environment where employees take ownership, Jon ensured that operations ran smoothly, even in his absence.

Leveraging myKaarma for Transformation

When it came to finding the right tools to support his vision, Jon turned to myKaarma. After experiencing challenges with other platforms, the decision to switch was clear.

"I went into the demo quite skeptical," Jon admits. "But after seeing what myKaarma could do, I was sold. It just works—it's common sense."

myKaarma aligned perfectly with his proactive approach. The platform's communication tools, like messaging and call recording, streamlined customer interactions. "Being able to message a customer from the computer, make a phone call that's recorded, and have those logged calls—all in one place—it's phenomenal," he says.

The insights and analytics provided by myKaarma became invaluable. Jon could monitor performance metrics in real time, identify gaps, and address them promptly. "There's so much data in there that you could spend days clicking around," he notes. "But I look at the specifics—the insight tools really help me."

Support from the myKaarma team made the transition seamless. "Their support team has been huge. If I email them, within 15 minutes they've called me. They always have an answer and are very well-trained."

Cultivating a Culture of Accountability and Excellence

With myKaarma's tools, Jon took accountability to the next level. He began sharing performance metrics openly with his staff, promoting transparency and encouraging improvement.

"I print the technician insights page weekly and give it to every tech," he explains. "It breaks down their penetration levels and sales numbers individually. It creates some accountability—there's definitely some behavior changes because they don't want to be on the board clearly not doing their job."

Employee empowerment flourished. By involving team members in decision-making processes and recognizing high performers, Jon saw a positive shift in team dynamics. "It really does hold people accountable, which I like," he says. "It improves teamwork and morale."

The long-term benefits were clear: sustained improvement in service quality and a resilient, adaptable workforce. "Those guys doing the videos right—they do the best," Jon points out.

Data-Driven Decisions with myKaarma

Utilizing myKaarma's insights reporting tool, Jon made data-driven decisions that enhanced performance across the board.

"I look at the additional services recommended penetration level," he says. "I can see who's leading the pack with the number of ROs, who's leading with sold recommendations versus requested."

By analyzing this data, he identified discrepancies and addressed them through targeted training. "When I'm looking at two teams with the same amount of techs, and one is drastically lower in recommended items, I know I need to look at what the process is back there and where the gap is."

The results were significant: increased sales, improved customer satisfaction, and enhanced efficiency. "It's helped me create consistency across the board," Jon states.

Real-world examples underscored the impact. He recalls using the timestamp feature on MPIs to improve accountability. "It's a lie detector—you can see if the customer got called at this time. Well, how is that possible because the estimate wasn't even clicked on?"

Advocating for Industry Best Practices through NADA 20 Groups

Jon didn't keep his success with myKaarma to himself. As a co-chair in a NADA 20 Group focused on fixed operations, he became an advocate for the platform among his peers.

"In the group, recommendations hold significant weight," he says. "When I went back and proclaimed the praises of myKaarma after the first meeting, it got the moderator's attention."

His influence led to other dealerships adopting myKaarma. "I know of at least two stores that have joined myKaarma because of me recommending the program," Jon shares. "I want them to succeed like I have and experience the level of service that I have received."

He believes in the power of collaboration. "These people have become some of my closest colleagues in this industry," he notes. "A recommendation in a 20 Group—everyone gets their pens out and jots it down."

The Value of Collaboration and Shared Insights

For Jon, the impact goes beyond his dealership. By sharing best practices and advocating for innovative tools, he's contributing to broader advancements in the automotive industry.

"Other dealerships can achieve similar results by embracing proactive strategies and data-driven tools," he emphasizes. "Collaboration and sharing of best practices are key to industry growth."

His belief in continuous improvement drives him to keep pushing forward. "As long as myKaarma continues to maintain that culture, they're going to continue to grow exponentially," Jon predicts. "And I'm glad I was in early and not late."

Conclusion

Jon McKinley's story is a powerful example of how proactive leadership and the right tools can transform dealership operations. By leveraging myKaarma, he not only enhanced efficiency and accountability within Providence Autos CDJR but also inspired others in the industry to embrace change.

"It's been a phenomenal relationship," he concludes. "MyKaarma has done a phenomenal job. It just works."

Like what you read?

Are you ready to transform your dealership operations as Jon did? Discover how myKaarma can support your goals with data-driven tools and exceptional support. Reach out for a demo or consultation today.

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