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Auto Remarketing: myKaarma celebrates top technician videos in Tech Video Grand Prix

myKaarma celebrates top technicians' creativity and professionalism through its 2024 Tech Video Grand Prix, enhancing service transparency and customer trust in automotive dealerships.


Automotive service technicians are obviously very handy with tools.

myKaarma was looking for techs who can use video tools to show and tell customers about their vehicle’s needs.

 

The provider of communication and payment software for dealerships and their service departments announced the winners of its 2024 Tech Video Grand Prix-Fall Edition, a contest designed to celebrate the creativity, professionalism and customer communication skills of dealership technicians using myKaarma’s video tools provide service transparency.

“This contest is more than just recognizing exceptional technicians; it’s about celebrating the power of transparency and clear communication in building trust with customers,” myKaarma senior performance manager and contest chair Suzanne Rogers said. “By creating informative and engaging tech videos, these technicians are elevating the service experience for customers and boosting revenue for dealerships.”

The five winning entries came from Eric Jordan of Jeff Wyler Chrysler Dodge Jeep Ram Fort Thomas in Fort Thomas, Ky.; Connor Rothstein and Steve Giron of Holman Ford Turnersville in Turnersville, N.J.; Derek Ness of Luther Brookdale Honda in Brooklyn Center, Minn.; Reanas Saleh, Mercedes-Benz of Music City in Nashville, Tenn.; and Josh Arnold of Austin Subaru in Austin, Texas.

“Delivering clear and engaging videos to our customers through the myKaarma platform has transformed the way we communicate in this industry,” Arnold said. “I’m honored to win and proud to contribute to making service experiences better for everyone.”

In addition to a $500 Amazon gift card, the winners will be featured on the myKaarma blog and in a special segment of the myKaarma Fixed Ops News.

myKaarma said the competition drew more than 300 entries from dealerships representing 15 OEM brands and showcased technicians’ best tech videos, demonstrating clear, professional communication with customers through visual inspections.

“The winning videos stood out for their “attention to detail and exceptional communication,” the company said. The best videos included techs who introduced themselves and thanked the customer by name; highlighted issues in visual ways such as using tools during measurements; explained the importance of repairs, prioritizing safety and budget-friendly advice; and demonstrated clear, confident and professional communication throughout the video.

“This contest highlights the critical role communication plays in building trust with our customers,” Austin Subaru general manager Cody Penna said, “and I couldn’t be more proud of Josh for being recognized as one of the best. By setting the standard of excellence for technicians across our industry, Josh demonstrates the dedication and professionalism that defines the service experience at Austin Subaru.”

*This article appear on Auto Remarketing.

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